Where to add Keywords on Pinterest

As a business owner in the creative industry, maximising your visibility on this powerful platform is key to reaching your ideal clients. But where exactly should you be placing those all-important keywords to ensure your pins and profile get noticed? Let’s find out.

Display Name & Bio:

Your display name and bio are like your elevator pitch on Pinterest. Be clear, concise, and compelling. Introduce yourself, your business, and what you offer in a way that resonates with your target audience. Remember to sprinkle in those keywords and phrases your ideal clients are searching for. And don’t forget the call to action – invite them to explore further or visit your website for more!

Pin Titles:

When it comes to pin titles, specificity is key. Craft titles that not only catch the eye but also spark curiosity. Use keyword-rich titles to boost discoverability and ensure your pins show up in the feeds of your ideal clients. Remember, Pinterest is a discovery platform – make your pins impossible to scroll past!

Pin Descriptions:

Your pin descriptions are your opportunity to provide additional context and information about the content of the pin. Don’t skimp on keywords here – weave them naturally into your descriptions to improve searchability. And don’t forget about aesthetics! Whether you’re showcasing products or offering a discount, ensure your pin designs are visually appealing and on-brand.

Board Titles & Descriptions:

While boards may not be the primary way people discover you on Pinterest, they still play a crucial role in helping Pinterest understand what your pins are about. Keep your board titles specific and reflective of your content pillars. Don’t worry about making them aesthetically pleasing – instead, focus on clarity and relevance. We’ll tackle keywords in board titles and descriptions in the next step.

By strategically placing keywords in these key areas of your Pinterest profile and pins, you’ll increase your chances of getting noticed by your target audience. Remember, consistency is key – regularly update your pins and boards with fresh content and optimised keywords to stay relevant and visible.

Here’s to boosting your Pinterest presence and attracting your dream clients!