3 Easy Ways to Research Keywords for Pinterest
Pinterest is more than just a platform for sharing beautiful images, it’s a powerful visual search engine.
If you want to boost your visibility and attract your ideal clients, you need to master the art of keyword research.
So, what exactly are keywords?
They’re the terms and phrases your target audience types into Pinterest when searching for inspiration. By understanding and using the right keywords, you can increase your chances of being discovered by those who matter most to your business.
To start, you must have a clear picture of who your ideal client is. Once you know who they are and what they’re searching for, you can seamlessly integrate these keywords into your pins and profile. Here are three easy ways to find the best keywords for your Pinterest marketing strategy.
1. Use the Pinterest Search Bar
The Pinterest search bar is a treasure trove of keyword ideas. Here’s how to use it effectively:
Open Pinterest and head to the search bar at the top of the app or website.
Type in a Relevant Word or Phrase – Start with a broad term related to your niche. For example, if you’re in the Pinterest marketing niche, type in “Pinterest Marketing.”
Analyse the Suggestions: As you type, Pinterest will auto-suggest various related terms. These suggestions are based on what other users are searching for, making them valuable long-tail keywords.
Explore Further: Click on some of these suggestions to see even more related terms and ideas. By repeating this process with different words and phrases related to your business, you can build a robust list of keywords to incorporate into your pins and profile.
2. Leverage the Google Search Bar
Google is another excellent resource for keyword research. Here’s how you can use it:
Open Google and go to the Google search bar.
Enter a Keyword or Phrase: Type in a term related to your content. For instance, if you focus on creative business ideas, you might type “creative business tips.”
Review the Results: Pay attention to the autocomplete suggestions as you type. These are terms that people frequently search for on Google.
Check Related Searches: Once you hit enter, scroll to the bottom of the search results page. You’ll find a section titled “Searches related to [your keyword].” These related searches provide additional keyword ideas. Just like with Pinterest, compile these keywords into a list or spreadsheet. This keyword bank will be an invaluable resource for your Pinterest strategy.
3. Explore Pinterest Trends
Pinterest Trends is a feature that shows you what topics are currently popular on Pinterest. It’s a fantastic way to stay ahead of the curve and incorporate trending keywords into your content.
Here’s how to use it:
Go to the Pinterest Trends page.
Search for Relevant Topics: Enter keywords related to your niche and see how interest in those terms has changed over time.
Analyse the Data: Look at the peak times for different keywords and see what’s trending now. This information can help you tailor your content to what’s currently popular. Using Pinterest Trends, you can find fresh, relevant keywords that are likely to attract a lot of attention.
Final Thoughts
Effective keyword research is crucial for Pinterest success. By using these three easy methods you can discover the keywords that will help you reach your ideal clients. Remember to keep your ideal client in mind throughout the process. What are they searching for? What terms resonate with them? By answering these questions and using the right keywords, you can enhance your discoverability on Pinterest and grow your creative business.
