It’s time to shift from task-doer to sought-after Pinterest strategist and build a business model that works for you and not the other way around.
The
Problem
You started your business for more freedom. More autonomy. More space to create, lead, and live on your own terms.
But somewhere along the way, that vision got lost.
You’re drowning in endless client requests, stuck reacting all day, every day. It feels like you’ve built yourself another 9-5, only now, you’re the boss and the employee. You’re always “on,” always responding, always one Slack message away from derailing your day.
You wanted flexibility, but instead you’ve found yourself buried in client work, barely keeping up, and constantly juggling.
You want to grow, but you’re already at capacity. Adding more clients isn’t an option. Still, you’re not ready to stay stuck here.
You’re tired of feeling invisible in your own business. You’re doing so much - yet it never feels like enough. The fulfillment, the creativity, the impact you hoped for feels like it’s just out of reach.
I know this feeling because I’ve lived it. Before Pinterest became the backbone of my business, I was also in the weeds. Doing the work, fulfilling every request, chasing every invoice. I kept thinking, "There has to be a better way."
INTRODUCING THE PINTEREST SHIFT
The Pinterest Shift is a 10-week program for virtual assistants, social media managers, and online service providers ready to step out of time-for-money client work and step into a more expert, scalable, and sustainable role as a Pinterest strategist.
- Offer Pinterest as a high-value, long-term service
- Attract higher-paying clients who respect your time
- Replace unpredictable, reactive work with a profitable business model that creates freedom
This isn’t just about learning a new platform. It’s about building a business that gives you back your time, confidence, and control.
WHY PINTEREST, WHY NOW?
Bold, dynamic brands with
unwavering vision
Modern female founders who are unapologetically themselves
Tired, overworked brands
need new marketing models
Pinterest offers calm,
compounding visibility
Finding creative inspiration in fashion, architecture, film & photography
Working with incredible independent businesses every day
Businesses need experts,
this is your moment
Working with incredible independent
businesses every day
Marketing is changing. Business owners are tired of creating content just to stay visible. The constant cycle of stories, reels, and algorithm changes has become exhausting.
Pinterest offers something different.
Despite the common misconceptions Pinterest is a search engine, not a social platform. That means long-term visibility, consistent results, and less pressure to always be “on.”
And right now, more businesses are waking up to the value of Pinterest, but they need experts to guide them.
That’s where you come in.
WHO THIS IS FOR?
People craving autonomy and
work that feels good
Maxed out on clients but
craving next-level growth
Tired of juggling
everyone else’s to-do list
Find your next chapter and build a freedom-first business with The Pinterest Shift.
This program is for VAs, freelancers and service pros who are stuck in a reactive, client-heavy business model. You're probably juggling inboxes, briefs and last-minute tasks that leave you feeling like you’ve built yourself another 9-5.
You’ve outgrown the assistant role but still find yourself treated like a doer, not the expert you’ve become. You’re exhausted by client maintenance and craving space for creativity, strategy, and work that lights you up again.
You’re at capacity, but still want to grow, without working more hours. You know it’s time to build smarter offers that respect your time, your talent, and your big-picture thinking.
Inside The Pinterest Shift, you’ll learn how to position yourself as a sought-after Pinterest strategist, build a scalable, high-value service, and finally create a business that supports your life.
JOIN US
“Kate’s expert insights gave me a simple, effective Pinterest strategy I can actually follow."
“Kate gave me the clarity and direction."
"Kate’s guidance was professional, thorough, and insightful."
WHAT MAKES THIS DIFFERENT?
Most Pinterest courses teach you the platform.
The Pinterest Shift teaches you how to build a business with it. We cover:
// Strategy, yes. But also: positioning, packaging, pricing, and selling
// How to step into expert status and attract aligned clients
// How to build a scalable offer that replaces low-value services with something that creates real freedom
This is about more than learning a skill. It’s about building a business model that finally fits your life.
The Five Shifts
The Business Shift
Redefine your role, refine your offers and step confidently into your position as a high-value Pinterest expert. Together, we’ll shift the way you show up in your business. From reactive assistant to trusted strategist. So you can create offers that respect your skills, attract aligned clients, and position you as the go-to expert in your space.
The Strategy Shift
You’ll master the Pinterest platform inside and out. From creating intentional content strategies to understanding analytics that drive decisions. You’ll learn exactly how to deliver long-term, compounding results for your clients, positioning yourself as the expert they turn to for sustainable growth that doesn’t rely on constant hustle.
The Service Shift
You’ll learn how to package your Pinterest offer for profitability, price it with clarity and confidence, and finally break free from the limitations of hourly work. This is about creating a service that reflects your expertise, delivers real value, and gives you the freedom to work fewer hours while earning more.
Step into your new Pinterest strategist role with confidence.
Yes please, I want in!
The Client Shift
You’ll learn how to confidently position yourself as a Pinterest strategist, not an assistant, so clients see you as the expert from day one. You’ll learn how to pitch your services with ease, attract premium, aligned clients who value your skills, and create a client experience that feels smooth, professional, and spacious.
The Growth Shift
You’ll create a streamlined, scalable business model designed to give you more freedom, more breathing space and more consistent income. No more chasing projects or cramming your calendar. You’ll build a service that supports your life, grows sustainably and gives you the confidence to plan for the future.
What's included
Your 10-week programme includes:
Weekly Trainings
Each week, you’ll get clear, bite-sized video trainings paired with practical implementation guidance, so you’re not just learning, you’re building your Pinterest offer as you go.
Strategy & Client Templates
You’ll get step-by-step walkthroughs on content planning, scheduling and analytics, plus done-for-you templates you can use to confidently support your clients from day one.
Packaging, Pricing & Pitching
We’ll guide you through how to price your Pinterest offer, package it for value (not hours), and pitch it with confidence to premium clients who are ready to invest.
Client Attraction & Onboarding
Learn how to market your new service with ease, attract aligned clients and streamline your onboarding with systems that feel simple, professional and stress-free.
Coaching Support & Community
Join fortnightly group coaching and Q&A sessions where you can ask questions, get real-time feedback and feel supported by both me and a community of like-minded service pros making the same shift.
Join us.
Bonuses
Client Scripts That Sell
Plug-and-play email and messaging scripts to help you confidently pitch, onboard, and communicate with clients, no second-guessing required.
Done-for-You Workflows
Streamlined workflows that guide you through every step of client delivery, from onboarding to monthly check-ins, so you always feel in control.
Plug-and-Play Templates
A library of ready-to-use templates for reporting, proposals, strategy documents, and more, designed to save time and wow your clients.
Mindset Tools
Mini mindset boosters to help you reframe limiting beliefs, own your expertise and show up like the Pinterest strategist you’re becoming.
Client Calendar
A simple, reusable calendar to map out your capacity & client workflows so you can stay consistent without feeling overwhelmed.
Service Suite Builder
A guided worksheet to help you map out your new Pinterest offer, clarify your pricing and set boundaries that support your life-first business.
Got to have all of these!
FAQs
No. The program is built for beginners and intermediates alike. You’ll learn everything from scratch.
Yes. You’ll learn exactly how to position, market, and sell your new Pinterest service.
This isn’t about adding more work. It’s about replacing low-value offers with a better, more scalable one.
More than ever. Brands are looking for long-term, low-maintenance marketing strategies, and Pinterest delivers.
You’ll leave with a fully packaged Pinterest offer, ready to pitch, sell, and deliver with confidence. Plus, you'll have lifetime access to the course materials, so you can revisit and refine your strategy anytime.
Meet Kate
I believe business can feel good, create real freedom and still get brilliant results.Build a business that respects your time.
Helping creative founders build calm, strategic businesses that work for them.
// Join The Pinterest Shift.
About
Hi, I’m Kate, Pinterest strategist and your go-to for turning “I want more freedom” into an actual plan. Since 2018, I’ve helped creative business owners get visible, build sustainable marketing systems, and escape the chaos of reactive client work.
I created The Pinterest Shift for service providers like you, the ones who are over being the assistant and ready to become the expert. I’ve seen firsthand how Pinterest can transform a business, and this program is everything I wish I’d had when I started. It’s strategic, supportive, and designed to help you build something you’re proud of.
I know what it’s like to juggle all the things, wonder if you’re charging enough, and feel invisible in your own business. This isn’t about working harder, it’s about working smarter, setting clear boundaries, and creating a scalable service that actually supports the life you want to live.
You already have the skills.
Now it’s time to own them.
Join us