How to Create a ‘Perfect’ Pinterest Bio.

When it comes to marketing, Pinterest often flies under the radar, but it really shouldn’t. With over 450 million active users, Pinterest is not just for DIY projects and dinner ideas, it’s a serious business tool that can help drive traffic, increase you sales, and grow your brand’s visibility.

In this blog, we discuss why Pinterest is such a valuable marketing platform and how you can set yourself up for success by crafting a standout Pinterest bio.

Why Pinterest is Such an Amazing (and Underrated) Marketing Platform

Pinterest is often mistaken for a social media platform, but it’s actually a powerful visual search engine. People use it to discover new ideas, plan projects, and find products, making it a unique space for small business owners to get their products and offers seen. Here’s why Pinterest stands out:

1. Long Content Shelf Life: Unlike Instagram posts or Facebook updates, which may lose traction after a few days, pins can drive traffic and engagement for months - even years. People search for pins, save them, and often revisit them when they’re ready to buy or take action.

2. Targeted Search-Based Traffic: People come to Pinterest with the intention to discover, plan, or purchase. This means they’re already in a decision-making mindset. By optimising your pins with the right keywords, your content will land in front of the right audience who is actively searching for what you offer.

3. Visual Appeal Meets E-Commerce: Pinterest is a highly visual platform, making it perfect for brands with physical products, services, or ideas that can be represented beautifully in imagery. Every pin can link back to a website, blog post, or product page, making it easy for users to click through and explore more.

4. Improves SEO: Pinterest can also help improve your search engine rankings. When pins from your site are shared, they’re essentially backlinks that help improve your overall online visibility. Plus, Pinterest itself is indexed by Google, so your pins may show up in general search results!

In short, Pinterest has tonnes of opportunity for any business that prioritises long-term, discoverable content and wants to connect with users who are actively seeking inspiration and solutions.

What is a Pinterest Bio?

Your Pinterest bio is the first thing people see when they land on your profile. Think of it as your 30-second elevator pitch, the short and sweet introduction to who you are, what your business does, and why someone should follow you. In just 160 characters, you can give your audience a reason to stick around and explore your pins.

A well-crafted bio gives clarity, builds trust, and most importantly, serves as the starting point for your Pinterest strategy. You want it to be concise but packed with the right keywords that speak directly to your target audience.

What to Include in a Pinterest Bio.

So, how do you make the most out of those 160 characters? Here are a few key things to include in a killer Pinterest bio:

1. Keywords: Just like in pin descriptions, you need to use relevant keywords in your bio. Think about what your ideal audience is searching for and incorporate those words. Keywords help Pinterest’s algorithm understand what your profile is about, which increases your chances of being discovered.

2. Your Value Proposition: Clearly state what you do and the value you offer. Are you a Pinterest manager helping small businesses scale, or a lifestyle brand sharing tips on home decor and fashion? Be specific about what your audience can expect from following you.

3. A Call to Action: Don’t be shy about telling people what to do next. Whether you want them to follow you, visit your website, or shop your products, a simple call to action can prompt engagement and clicks.

4. Authenticity & Personality: Don’t forget to add a touch of your brand’s personality. A quirky tagline or fun emoji can make your bio stand out and feel more approachable. Your bio should reflect your brand voice and give users a reason to connect with you.

5. Link to Your Website: This one’s easy to miss but so important. While your bio is limited to 160 characters, Pinterest gives you the option to include a clickable website link right below your bio. Make sure to direct visitors to your main website, online store, or a specific landing page that’s in line with your Pinterest content.

Example of a Standout Pinterest Bio:

“Helping creative women entrepreneurs grow their businesses with powerful Pinterest strategies 📌 | Pinterest tips & marketing advice | Ready to pin your way to success? ⬇️”

This example uses a clear value proposition, keywords, a call to action, and a touch of personality with the emoji, making it both informative and engaging.

In Conclusion...

Pinterest is a platform that can offer massive returns when used strategically. With its visual focus, long content lifespan, and searchability, it’s a must-have in any small business toolkit. By optimising your Pinterest bio with the right elements - keywords, a strong value proposition, and a clear call to action - you’ll set yourself up to attract your ideal audience and grow your business through Pinterest.